When NOT to Put Out Social Media
My husband, who spent a lot of years in the traditional news business, has shared an insight with me that I want to pass along to you.
In the “traditional” news and PR business, if you have to put out something publicly, but DON’T want it noticed, you launch the story (or press release) on a Friday afternoon. This assures that the least amount of people will notice it.
You could encounter this situation in responding to a negative story, or putting out a press release with bad news, for example.
He said he has noticed the same trend with Twitter. About noon on Fridays, people generally quit responding to Twitter links or replying to messages.
Lesson learned. If you have something important to Tweet about, generally don’t do it on Friday, unless you re-tweet yourself on Monday morning. Good advice.
