Ways to Make Sure Your Emails Aren’t Flagged as Spam
If you are doing email marketing, you want to make sure your prospects receive your email, instead of it going into a junk mail folder.
Gone are the days of ISPs rejecting mail solely on keywords, now they use a sender’s “behavior” as a criteria for flagging mails as spam.
Here are some tips to prevent your emails ending up in a junk folder.
1) Maintain a clean list by handling bounces properly and scrubbing your list frequently.
2) Ensure your prospects remember giving you permission; a confirmed opt-in process is helpful.
3) Use a form of email authentication like Domain Keys or Sender ID.
4) Avoid spam complaints by using a reasonable frequency for mailings.
5) Make sure your emails look right in multiple email clients.
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