Small Business Affinity

I have been advising  local PDX food bloggers, http://burgersdogspizza.com, since they started the site about a year ago.   My work with them has included content and layout suggestions for the blog, an online marketing calendar, assistance in setting up accounts, including their Twitter effort:  http://twitter.com/burgerdogboy.
I was a pretty firm believer in the adage that “you [...]

Could this be the shape of our media industry in the future?

We’ve been recommending radio to clients lately, and getting great results.  Because of the economy, people are tuning in to “free media” more, and lower rates make buys ultra-efficient.   We’re going to post some slides with some radio facts this week.
Radio reaches retail consumers.

We’re participating in the “Walk for Austism” on April 18.  We could sure use your support and pledge for sponsorship!   To learn more, or to pledge, go to this site: www.firstgiving.com/ICWS.  Many, many thanks for anything you can do to support this great cause!

Belated Happy New Year!    It’s been a while since I have posted, the bad news is shame on me for that!  The good news is it’s been because we have been so busy working with YOU!   As I rapidly approach the first anniversary of Small Business Affinity’s start-up, we have a lot to be thankful [...]

My husband, who spent a lot of years in the traditional news business, has shared an insight with me that I want to pass along to you.
In the “traditional” news and PR business, if you have to put out something publicly, but DON’T want it noticed, you launch the story (or press release) on a [...]

Chrome OS from Google is coming next year. Among other things, it takes all those onerous, clunky processes, so vulnerable to gaffs, malware, and bugs, and runs them online, not locally, providing you with faster, more efficient, updated web access. Check out this short video.

Here’s a one pager that list the most important terms and shortcuts for Twitter.
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Huh?  What’s that you say?  Well, it’s basically a video technology that is going to make a leap to print, at least for some.     The strict definition of AR is “a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery – creating a [...]

A part of being active in the social media realm is monitoring what others are saying about your business.  A new tool for this is monitter.com, which allows you to insert key words relevant to your business or business segment and track tweets that are relevant to those key words.  This is an excellent way [...]